Why Choose Us?
We’re here to make insurance simple, trusted, and built for real life
Our Values
The principles that guide everything we do and every relationship we build
Simple
We’ve removed the complexity so you can shop, compare, and apply with confidence.
Trusted
Backed by experience. Built on trust. We deliver solutions Canadians can rely on, with transparency at every step.
Covered
We offer protection that adapts as your life evolves.
We’re Here to Help You Make An Informed Choice
Buying insurance isn’t just about clicking a button. It’s about helping you protect what matters most to you. We understand that choosing the right coverage is personal, and sometimes confusing. That’s why we’re here to guide you, not just sell to you.
Plain Language
We explain things in plain language so you can feel confident in what you're buying.
More Than a Customer
You’re not just a transaction. You’re a person with unique needs. We’re here to build trust and support you every step of the way.
Digital Convenience, Human Connection
Shop online with ease, knowing real people are here to help.
Ready to Protect Your Pet?
Join thousands of Canadian pet owners who have already found reassurance in knowing that their furry family members are getting the care they deserve with coverage from our partner, Trupanion. Your pet's future is worth it.
Still Have Questions?
Choose the option that works best for you